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"Life Times" Green A deeply cultivates the field of microalgae and shapes Chinese health brand

来源:生命时报 Time: 2019-04-26 Source: Life Times


Green A deeply plows the field of microalgae and shapes Chinese health brand


Life Times 2019-04-26 of 1308 14th Edition | News Author: Wang Shuying


Focus on microalgae, covering the entire industry

Green A deeply plows the field of microalgae and shapes Chinese health brand


With the development of social economy and the improvement of people's living standards, people's attention to health is also increasing. Today, the health food industry has developed into the backbone of China's health industry, and its huge market potential is attracting more and more global attention. After more than 20 years of market baptism, countless brands once stood on the cusp, but quickly drowned in the public eye. Yunnan Green A Bio-Engineering Co., Ltd. has been relying on innovation drive and technology for years to create well-known domestic brands such as "Green A" and "Red A" in the field of green food and big health industries. The once new resource food has become a high-tech health food, and has gone global through innovations in marketing and channels.
Millions of dollars invested each year for scientific research
Chenghai Lake, as the nine plateau lakes in Yunnan, is a high pH alkaline lake, and it is one of the three major lakes in the world where spirulina grows naturally. Hu Zhixiang, general manager of Yunnan Lv A Bioengineering Co., Ltd. said, "If there is no scientific and effective use of scientific research institutions and production enterprises, algae resources are just resources, they cannot be turned into products, and they can not be formed into industries."
It is based on such a concept. In the period when many health care products companies were "emphasizing advertising but not scientific research," Green A began to "run against the current" as a long industry, and spent 480 million to establish a green A native spirulina base in Chenghai. Equipped with internationally advanced scientific research and experimental facilities and technical equipment, the total production capacity of spirulina dry powder has reached 3,000 tons, accounting for half of the global output.
In scientific research, Green A invests an average of several million yuan each year, and has established scientific research strategic partnerships with hundreds of domestic research institutions and colleges and universities. It has formed a team with excellent scientific research and operational capabilities, and research topics have entered the country many times. Science and Technology Commission's "Seventh Five-Year" and "Eighth Five-Year" scientific and technological research projects and "Torch Plan" projects. At the same time, Green A has extensively carried out international technical exchanges and cooperation to ensure that Spirulina products are at the world-leading level in the development and application. Green A has reached the level of peptides and polysaccharides in the study of spirulina, ranking the world leader.
Pay attention to algae breeding and solve quality problems from the source
Spirulina has particularly high requirements on algae species. The research and development of algae species once became a major technical problem for the development of spirulina industry in China. Only high-quality algae species can guarantee the excellent biological quality of mature spirulina, such as high enough high-quality protein content, reasonable amino acid ratio, rich phycocyanin, polysaccharides, sufficient vitamins, and trace elements. In developed countries, there are only a few companies producing spirulina, and only large-scale enterprises can complete it.
Green A base took the lead in establishing a complete spirulina algae breeding laboratory and algae seed bank to solve quality problems from the source. Green Algae Species Laboratory gathers top domestic scientific research teams, led by Professor Li Yeguang, a Wuhan plant research expert who has been stationed in Green A base all year round. At present, there are hundreds of high-quality algae net strains in the green algae seed bank, and scientific researchers can clearly obtain various nutritional parameters of each net strain through technical monitoring.
In addition to spirulina, another green algae, Haematococcus pluvialis, has also established a breeding base of 100,000 square meters. Green A has cooperated with the Wuhan Botanical Garden of the Chinese Academy of Sciences since 2006 to collect and isolate 38 Haematococcus species from China's inland water bodies, providing algae species resources with independent intellectual property rights for the development of natural astaxanthin.
Water body control, allowing microalgae to "happily swim"
In order to achieve clean production, Green A company has established a culture medium recycling process. The waste culture solution for the production of Haematococcus is used to cultivate Spirulina for recycling. The "zero discharge" of wastewater in the production process of Haematococcus is a green and environmentally friendly production process, which not only reduces the consumption of water in the production process, but also protects the water environment and ecological safety of Chenghai Lake. The sustainable development of the natural astaxanthin industry provided by algae provides a technical guarantee.
"Lower organisms such as algae ingest nutrients in water like sponges and then release metabolites. But more metabolites will inhibit their growth, so scientists have come up with a wonderful way to beat these metabolites to another To a pond, and some unique flora were cultivated in that pond to consume and decompose these metabolites, and then inject the filtered water into the living environment of microalgae. This formed a virtuous cycle of ecology "Hu Zhixiang vividly explained how to optimize the use of culture media, control and improve the water environment,
Today, when tourists stop by the Chenghai Lake in Yongsheng, Lijiang, they are all amazed by its vast smoke. Although the microalgae living in the green A natural spirulina base are not visible to our naked eyes, we can imagine it moving like a fish and growing happily ...
Patented technology to solve the problem of wall breaking and extraction
In terms of dehydration and drying of spirulina, Green A has introduced the world's leading non-high-temperature instant drying equipment, which can complete the dehydration, drying and preservation of spirulina in an instant in less than half a minute, thereby ensuring that the natural nutrients and active substances in it can maximize.化 Save.
Spirulina can be eaten without breaking the wall, and the spore wall of Haematococcus pluvialis is thick, and the effective component of astaxanthin can be extracted after breaking the wall. Therefore, Green A uses a high-pressure homogenizer to treat the rain red. The coccoid wall is broken, and the breaking rate can reach more than 90%. Astaxanthin is sensitive to light, oxygen, and temperature, making extraction difficult. About 25% of astaxanthin in Haematococcus pluvialis powder is combined with fatty acids to form monoesters, and 25% is combined to diesters. Astaxanthin ester is insoluble in water, but soluble in polar solvents and vegetable oils. Therefore, the Green A joint scientific research team used supercritical extraction to extract astaxanthin oil from Haematococcus pluvialis. According to expert evaluations, this technology has the following advantages: higher content, 5 times higher antioxidant efficacy; higher purity, zero residue; higher biological activity; more stable active ingredients, easy to store.
Microalgae is a brand-new industry. From scratch, from R & D creation to establishment of product standards, it has only taken 20 years. Green A became the first enterprise in the country to formulate quality standards for spirulina and chlorella health foods. Based on this, the national quality and technical supervision department formulated the quality standards for the industry. At the same time, Green A is also committed to studying the quality and testing of spirulina. In 2012, a new 1,000 square meter spirulina testing center was established. This testing center has become a national key microalgae research and experimental base, and it is also a large spirulina testing center in Asia.
Marketing innovation opens the road to a "big health industry"
For more than 20 years, Green A has been cultivating the microalgae health product market, relying on technological innovation to constantly distance itself from opponents, relying on marketing channel innovation to plug in wings of leap, relying on extending the industrial chain, seeking greater development, and striding on the road to a large health industry Forward.
Green A series products are sold in more than 140 cities across the country, and serve more than 6 million customers every day through more than 180 specialty stores, offline major shopping malls, supermarkets, and online proprietary stores such as Taobao and JD. The perfect sales channel is a strong guarantee that Green A can become a leading domestic microalgae company.
"Deeply grasp the market changes, willing to invest, and has invested more than 2 billion yuan in the market." Hu Zhixiang introduced. Looking back, he talked about two landmark innovations in the history of marketing: for the first time, the combination of traditional store marketing (shopping, display, advertising) and specialty store popular science marketing (consumer education, one-on-one service) , Promoted the market cultivation of new products. The second major innovation is the model innovation under the Internet economy-an organic combination of online and offline. These two historic marketing innovations helped Green A to achieve steady sales in the field of domestic health products and achieve excellent sales performance.
Revolving around Yunnan Province ’s call to create a “healthy tourist destination”, Green A has recently begun a new round of innovation-creatively developing Yunnan ’s health-themed travel routes by leveraging Yunnan ’s unique advantages in biological resource development and national sales channel advantages. , Attracted a group of old customers to Yunnan for recuperation and vacation.
Hu Zhixiang believes that to create a "healthy destination brand", it is necessary to give full play to Yunnan's rich biological resources and good ecological environment advantages; to strive to create a yearning place for the world's healthy life, it is necessary to give full play to these advantages and develop the entire industry chain. "Big health industry".


Article Source: Life Times

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